Best Time To Post
11 AM and 1 PM for the high level of engagement and 3 PM for the highest on Wednesday.
Wednesday is one of the best days to post to Instagram for certain industries. As with all these posting by day graphs, the general engagement will probably differ from specific, niche-related posts.
Specific Post Times By Type
Wednesday media posts on Instagram saw a medium engagement, the highest for the day, at 8 AM. Some steady activity occurred, however, from 8 AM to 4 PM with medium to medium low engagement excluding 12 PM.
Posting for consumer goods were engaged with from 11 AM to 4 PM on Wednesdays with medium high engagement and peak highest activity at 3 PM.
Education posts had the majority of engagement at 11 AM, 1 PM and 4 PM on Wednesday.
Nonprofits had their best day on Wednesday. Instagram posts from nonprofits saw steady engagement from 9 AM to 5 PM with a peak at of highest engagement at 2 PM. Wednesday is the best day to post to Instagram for nonprofits based on the Sprout Social numbers.
Tech companies also saw their best day on Wednesday. Tech posts did best from 6 AM to 9 AM with medium high engagement and a peak for the week at 6 AM Wednesday.
The healthcare company Instagram posts saw little engagement on Wednesday with medium low to low activity from 1 PM to 4 PM.
According to Sprout Social’s study, Wednesday is the best day for posting to Instagram for some industries, such as tech and nonprofits, and the worst day for others. Engagement times on Wednesday were scattered throughout the day when looking at the industries together.
Setting up an Instagram marketing campaign or posting schedule would benefit from looking at these pockets of activity and, based on the industry or niche market, post accordingly.
And now-Thursday.