Best Time To Post
Summary: At 10 AM and 3 PM for the medium level of engagement on Tuesday with another spike at 7 PM.
Tuesday is day of the week that begins a block of engagement that runs until later on in the week. This graph, like the other posting by day graphs, shows the general engagement first with the specific industries mention after.
Specific Post Times By Type
Tuesday Instagram consumer goods posts saw a medium high activity between 10 AM and 4 PM, ramping up to and tapering off after these times respectively.
Posting for media were attractive to users at 9 AM and 3 PM with medium engagement.
Education posts peaked from 7 PM to 8 PM on Tuesday.
Nonprofits Instagram posts had high activity from 1 PM to 3 PM with medium high engagement just before and medium engagement after these times.
Tuesday tech posts peaked at 8 AM with high engagement.
Tuesdays were a great day for healthcare industry Instagram posts. These saw the biggest engagement of the week on Tuesday At 8 AM with highest engagement for these types of post. According to the study, Tuesday at 8 AM is the best time for this type of post
The Sprout Social study showed an uptick in user engagement on Tuesday. It seems for most industries that the Instagram interaction week does get going until Tuesday morning, with a few exceptions.
Adding this information to the Instagram posting strategy could prove helpful in the long run.
Onward to Wednesday.