Best Time To Post
Between 8 AM and 2 PM for the medium level of engagement on Sunday.
Sunday is actual the worst day to post to Instagram with the lowest engagement by users for the entire week. There may still be some more refined niches that benefit from posting on Sunday. That would require posting and testing the audience of the individual niche. However, for general posting of content, Sunday is the worst day to post.
Specific Post Times By Type
Posting for media content on Instagram sees a medium low engagement on Sunday between the hours of 8 AM to 2 PM with another check in at 6 PM.
Posts for consumer goods are engaged with from 10 AM to 2 PM on Sundays with another bubble of activity at 7 PM.
Education related posts, for example colleges and universities, shows highest Sunday engagement at 10 AM and again at 12 PM.
Nonprofits posting on Instagram on Sunday could expect scattered, medium low engagement at 9 AM, 12 PM, 3 PM and again at 8 PM.
Sunday Instagram posts about the technology industry did best at 8 AM with medium engagement.
The healthcare industry showed a spike in user activity at 6 PM on Sunday.
In the study by Sprout Social, Sunday postings predominantly under performed postings in the same fields and generally were not engaged with nearly as much as other days of the week.
Moving on to Monday.