Best Time To Post
At 11 AM and 2 PM for the medium high level of engagement on Monday.
Monday is not the best day for posting to Instagram but it is certainly not the worst either. As with all these posting by day graphs, the general engagement will probably from specific, niche-related posts by day and even by hour.
Specific Post Times By Type
Monday media content on Instagram sees a medium engagement, the highest for the day, at 8 PM.
Posting for consumer goods are engaged with from 11 AM to 2 PM on Mondays with medium high engagement.
Education posts peak at around 2 PM on Monday.
Instagram posts from nonprofits start to ramp up at 1 PM and continue to get medium engagement until 3 PM.
Monday tech posts peak at 11 AM with medium engagement.
The healthcare industry Instagram posts were scattered throughout the day on Monday with medium low engagement from 9 AM to 11 AM, 1 PM and 3 PM to 4 PM.
According to the Sprout Social study, Monday is not the greatest day for posting to Instagram but some industries, such as tech, nonprofits and consumer goods, show engagement for at least part of the day on Monday.
Taking information like this into account when developing a social media marketing strategy is vital as this can help determine budgets and activity in the marketing campaign on Instagram.
Onward to Tuesday.