Best Time To Post
Summary: The best time to post to Instagram on Friday 10 AM to 11 AM with high engagement.
Friday is the last day of the work week in a lot of the business in the 25,000 member study. This means the activity decreases after this day and generally falls off during the weekend. Disclaimer: Posting graphs show general engagement and engagement in general industries. Super targeted niche topics or sites may see different engagement during the week.
Specific Post Times By Type
Media posts were the big winner in this study with the highest engagement of the week occurring on Friday at 9 AM. Medium high activity also occurred just before and just after this time on Friday. Friday was the best day of the week for posting to Instagram for media content.
Instagram consumer goods post saw engagement from 11 AM to 12 PM on Friday with high engagement. While not listed as high as Wednesday’s engagement in the study, this was the highest engagement on Friday. Consumer goods as showed medium high to highest activity from 8 AM to 4 PM on Friday.
Like media posts above, education posts had the highest engagement for the week on Friday. Posts peaked 10 AM. Posts also saw medium to medium activity at 9 AM and from 11 AM to 2 PM on Friday.
Nonprofit posts saw medium high engagement on Friday at two times. Instagram post activity was highest for the day at 11 AM and between 2 PM and 3 PM. This was not the highest for the week but still could be a useful time for posting to Instagram.
Tech company posts had a good run on Friday. From 7 AM to 10 AM, Instagram posts for this industry saw high engagement and dipped at 11 AM to medium high before falling off for the day.
Instagram posts in the healthcare industry saw low engagement on Friday from 8 AM to 7 PM.
The posts for education and media were big winners on Friday. The types of posts enjoyed their highest engagement of the week. Others did not fair so well.
In this study, most of the industries mentioned enjoyed their last bit of activity from Instagram posts for the work week. With a few exceptions, Instagram posts for business fall off during the weekend.
So, here we go-Saturday.