Between 8 AM and 2 PM for the medium level of engagement on Sunday.

Sunday is actual the worst day to post to Instagram with the lowest engagement by users for the entire week. There may still be some more refined niches that benefit from posting on Sunday. That would require posting and testing the audience of the individual niche. However, for general posting of content, Sunday is the worst day to post.

Specific Post Times By Type

Posting for media content on Instagram sees a medium low engagement on Sunday between the hours of 8 AM to 2 PM with another check in at 6 PM.

Posts for consumer goods are engaged with from 10 AM to 2 PM on Sundays with another bubble of activity at 7 PM.

Education related posts, for example colleges and universities, shows highest Sunday engagement at 10 AM and again at 12 PM.

Nonprofits posting on Instagram on Sunday could expect scattered, medium low engagement at 9 AM, 12 PM, 3 PM and again at 8 PM.

Sunday Instagram posts about the technology industry did best at 8 AM with medium engagement.

The healthcare industry showed a spike in user activity at 6 PM on Sunday.

In the study by Sprout Social, Sunday postings predominantly under performed postings in the same fields and generally were not engaged with nearly as much as other days of the week.

Moving on to Monday.

At 11 AM and 2 PM for the medium high level of engagement on Monday.

Monday is not the best day for posting to Instagram but it is certainly not the worst either. As with all these posting by day graphs, the general engagement will probably from specific, niche-related posts by day and even by hour.

Specific Post Times By Type

Monday media content on Instagram sees a medium engagement, the highest for the day, at 8 PM.

Posting for consumer goods are engaged with from 11 AM to 2 PM on Mondays with medium high engagement.

Education posts peak at around 2 PM on Monday.

Instagram posts from nonprofits start to ramp up at 1 PM and continue to get medium engagement until 3 PM.

Monday tech posts peak at 11 AM with medium engagement.

The healthcare industry Instagram posts were scattered throughout the day on Monday with medium low engagement from 9 AM to 11 AM, 1 PM and 3 PM to 4 PM.

According to the Sprout Social study, Monday is not the greatest day for posting to Instagram but some industries, such as tech, nonprofits and consumer goods, show engagement for at least part of the day on Monday.

Taking information like this into account when developing a social media marketing strategy is vital as this can help determine budgets and activity in the marketing campaign on Instagram.

Onward to Tuesday.

Summary: At 10 AM and 3 PM for the medium level of engagement on Tuesday with another spike at 7 PM.

Tuesday is day of the week that begins a block of engagement that runs until later on in the week. This graph, like the other posting by day graphs, shows the general engagement first with the specific industries mention after.

Specific Post Times By Type

Tuesday Instagram consumer goods posts saw a medium high activity between 10 AM and 4 PM, ramping up to and tapering off after these times respectively.

Posting for media were attractive to users at 9 AM and 3 PM with medium engagement.

Education posts peaked from 7 PM to 8 PM on Tuesday.

Nonprofits Instagram posts had high activity from 1 PM to 3 PM with medium high engagement just before and medium engagement after these times.

Tuesday tech posts peaked at 8 AM with high engagement.

Tuesdays were a great day for healthcare industry Instagram posts. These saw the biggest engagement of the week on Tuesday At 8 AM with highest engagement for these types of post. According to the study, Tuesday at 8 AM is the best time for this type of post

The Sprout Social study showed an uptick in user engagement on Tuesday. It seems for most industries that the Instagram interaction week does get going until Tuesday morning, with a few exceptions.

Adding this information to the Instagram posting strategy could prove helpful in the long run.

Onward to Wednesday.

11 AM and 1 PM for the high level of engagement and 3 PM for the highest on Wednesday.

Wednesday is one of the best days to post to Instagram for certain industries. As with all these posting by day graphs, the general engagement will probably differ from specific, niche-related posts.

Specific Post Times By Type

Wednesday media posts on Instagram saw a medium engagement, the highest for the day, at 8 AM. Some steady activity occurred, however, from 8 AM to 4 PM with medium to medium low engagement excluding 12 PM.

Posting for consumer goods were engaged with from 11 AM to 4 PM on Wednesdays with medium high engagement and peak highest activity at 3 PM.

Education posts had the majority of engagement at 11 AM, 1 PM and 4 PM on Wednesday.

Nonprofits had their best day on Wednesday. Instagram posts from nonprofits saw steady engagement from 9 AM to 5 PM with a peak at of highest engagement at 2 PM. Wednesday is the best day to post to Instagram for nonprofits based on the Sprout Social numbers.

Tech companies also saw their best day on Wednesday. Tech posts did best from 6 AM to 9 AM with medium high engagement and a peak for the week at 6 AM Wednesday.

The healthcare company Instagram posts saw little engagement on Wednesday with medium low to low activity from 1 PM to 4 PM.

According to Sprout Social’s study, Wednesday is the best day for posting to Instagram for some industries, such as tech and nonprofits, and the worst day for others. Engagement times on Wednesday were scattered throughout the day when looking at the industries together.

Setting up an Instagram marketing campaign or posting schedule would benefit from looking at these pockets of activity and, based on the industry or niche market, post accordingly.

And now-Thursday.

The best time to post to Instagram on Thursday 10 AM to 12 PM with medium high engagement.

Thursday is a day that saw medium to medium high engagement from 8 AM to 8 PM. Disclaimer: These posting graphs show general engagement and engagement will probably differ from specific, niche-related posts.

Specific Post Times By Type

Media posts on Thursday saw a medium high engagement at 9 AM and 3 PM with some pockets of medium activity scattered throughout the day.

Instagram consumer goods post saw engagement from 12 PM to 2 PM on Thursday with medium high engagement.

Education posts had the high engagement at 3 PM on Thursday.

Nonprofits had a decent day on Thursday. Instagram posts saw steady engagement from 12 PM to 3 PM with medium high activity.

Tech companies also saw their best day on Thursday. Tech posts did best from 6 AM to 9 AM with medium high engagement and another bubble of activity from 7 PM to 8 PM.

The healthcare company Instagram posts saw little engagement on Thursday with medium low to low activity sporadically throughout the day at 9 AM, 11 AM, 5 PM and 8 PM.

Thursday is not the best day for posting to Instagram for most industries. Engagement times on Thursday, in general, were medium to medium looking at the global engagement in the Sprout Social study.

Thursday in the Sprout Social post began the winding down of the week’s Instagram activity for the industries mentioned above. The majority of these saw medium engagement at least during the week with the last of consistent activity being Friday.

That being said, here is-Friday.

Summary: The best time to post to Instagram on Friday 10 AM to 11 AM with high engagement.

Friday is the last day of the work week in a lot of the business in the 25,000 member study. This means the activity decreases after this day and generally falls off during the weekend. Disclaimer: Posting graphs show general engagement and engagement in general industries. Super targeted niche topics or sites may see different engagement during the week.

Specific Post Times By Type

Media posts were the big winner in this study with the highest engagement of the week occurring on Friday at 9 AM. Medium high activity also occurred just before and just after this time on Friday. Friday was the best day of the week for posting to Instagram for media content.

Instagram consumer goods post saw engagement from 11 AM to 12 PM on Friday with high engagement. While not listed as high as Wednesday’s engagement in the study, this was the highest engagement on Friday. Consumer goods as showed medium high to highest activity from 8 AM to 4 PM on Friday.

Like media posts above, education posts had the highest engagement for the week on Friday. Posts peaked 10 AM. Posts also saw medium to medium activity at 9 AM and from 11 AM to 2 PM on Friday.

Nonprofit posts saw medium high engagement on Friday at two times. Instagram post activity was highest for the day at 11 AM and between 2 PM and 3 PM. This was not the highest for the week but still could be a useful time for posting to Instagram.

Tech company posts had a good run on Friday. From 7 AM to 10 AM, Instagram posts for this industry saw high engagement and dipped at 11 AM to medium high before falling off for the day.

Instagram posts in the healthcare industry saw low engagement on Friday from 8 AM to 7 PM.

The posts for education and media were big winners on Friday. The types of posts enjoyed their highest engagement of the week. Others did not fair so well.

In this study, most of the industries mentioned enjoyed their last bit of activity from Instagram posts for the work week. With a few exceptions, Instagram posts for business fall off during the weekend.

So, here we go-Saturday.